Privacy policy

This Privacy Policy describes how (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the site, we collect certain information about your device, your interaction with the site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. Under the General Data Protection Regulations we rely on the following legal bases for processing your data:
Consent – we will ask your consent for marketing to you via email or post. If you consent we can collect and process your data for this purpose.
Contract – we sometimes need to collect and process your personal data in order to fulfil a contract with you, for example an order. We will also collect and process your data on this basis if you’ve asked us to register an account with us.
Legal – we are obliged to process some personal data to comply with the law. If you place an order with us we must retain some personal data for at least six years to comply with the Sale of Goods Act 1982, Consumer Rights Act of 2015 and HMRC guidance.
Legitimate interests – we collect and process some personal data to pursue our legitimate interests in a way you would reasonably expect as part of running our business. Specifically, we analyse information on our customers and their orders in order to provide new products or services. This is the only legitimate interest we rely on.
Depending on your interaction with us, we may collect and process all or some of the following information.
When you visit our website:
  • Activity on our website – this is gathered by the use of cookies in your web browser. Learn more about our use of cookies.
  • Computer IP address
 When you order from us on our website
  • Name
  • Address details
  • Phone number
  • Email address
  • Gender (eg Mr/Ms)
  • Marketing preferences
  • Order history
  • Pets Name
The entire checkout process for the GudFur Ltd website is held on a secure server using a verified SSL (secure socket layer) system for transferring data. If you click on the small padlock symbol at the top of your browser's screen, next to the web address, you will be taken to the site's security certificate.
If you have any concerns regarding the security of this site, please contact us.
Sometimes we need to share your personal data with trusted third parties. In these instances, your data will only be used for the exact purpose we specify, will be transferred and stored securely, and will be deleted or rendered anonymous if we stop working with that third party.
Examples of the third parties with whom we share data are:
  • Payment-processing services
  • Delivery couriers and postal services
  • Email marketing service providers
  • Marketing mailing houses
  • Customer service management systems
  • Companies who show you personalised content on our website and in emails
  • Social media platforms, such as Facebook and Instagram.
  • Marketing companies who analyse our customer data
  • Product-review companies
  • Manufacturers, if you request a return an item we will share your address and purchase details with them
  • Survey companies if you follow a link and fill out a questionnaire
  • Google Analytics to show you products that might interest you while you’re browsing the internet. For more information, see: Privacy controls in Google Analytics or visit their Privacy Disclosures Policy

Please be assured that we treat all your information according to applicable data protection regulations (including GDPR) and security standards, and will only ever share your information with trusted parties who adhere to the same levels of data protection and security.
We will only keep your data for as long as it’s needed. After that, we’ll either delete it completely or render it anonymous (removing personal data but keeping information such as order amount for business analysis).
If you order from us, we’ll keep your data for six years in order to comply with legal obligations. You can request that some of this is removed sooner – see below.

After six years we will remove your data unless you have consented to our marketing.
You have the right to:

  • Access your personal data, free of charge
  • Have your personal data rectified if out of date or incorrect
  • Have personal data erased, unless that would conflict with our legal obligations
  • Withdraw consent for us to use personal data, if you have previously given consent
  • Object to us processing your personal data and/or stop us using data for direct marketing

If you would like to exercise any of these rights, you should contact us by email.


Cookies are minute text files stored on your computer when you visit certain web pages. At GudFur Ltd, we use cookies to keep track of items in your basket, and to remember you when you return to our site. To place an order on this website, you need to have cookies enabled. If you don't wish to enable cookies, you can browse the site but you may not be able to place an order.
Most web browsers have default settings that allow cookies to be stored. However, under the “Managing Your Cookies” section below, we explain how to disable or enable cookies, should you wish to change your settings.
It should be noted that cookies cannot harm your computer. Furthermore, we do not store personally identifiable information such as credit card details in any cookies we create. We use encrypted information gathered from the cookies to help improve your experience of the site. For example, they help us to identify and resolve errors, or determine relevant related products to show you when browsing our site.
We have relationships with carefully selected and monitored suppliers who may also set cookies during your visit to be used for marketing purposes. The principal purpose of such cookies is to show you different products and services based on what you appear to be interested in. If you'd like to opt out from the storing of such cookies, please go to the Network Advertising Initiative website.

If you'd like to learn more about cookies in general and how to manage them, visit
Please note that we are not responsible for the content of external websites that are linked to from our website.

About the cookies we set
To make full use of the online shopping and personalised features on this website, your computer, tablet or mobile phone will need to accept cookies, as we can only provide you with certain personalised features of this website by using them.
The cookies we set do not store sensitive information such as your name, address or payment details; they simply hold an anonymous 'key' that, once you're signed in, is associated with this information. However, if you would prefer to restrict, block or delete cookies from this website, you can use your browser to do so. 
Here's a list of the cookies we use, and what we use them for:

1st Party cookies you may see used on this website

 Cookie Name Cookie Purpose

 * No 1st Party cookies are used on this website at the moment.

3rd Party cookies you may see used on this website
When you visit, you may notice some cookies that aren't related to GudFur Ltd. If you go on to a web page that contains embedded content, for example from Facebook, you may be sent cookies from these websites. We cannot control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them.
Some of the business partners that may set cookies on this web site include:

Partner Name Cookie purpose

PayPal uses cookies to help streamline a purchase on the GudFur website using the PayPal payment gateway.

Google Doubleclick, Google Adwords, Affiliate Window

Sometimes we'll advertise on 3rd party websites. These advertisers may place cookies to help us and our advertisers see which advertisements you click on and interact with. Each individual advertiser uses its own tracking cookies.

Google Advertising

We use Google advertising services to place adverts on other websites (including in Google search results) using information collected in cookies. We may collect information about whether you’ve seen one of our ads and combine this with information collected on our site to improve our advertising. We may also use information collected on our site to personalise adverts placed on other sites (please see the Personalised advertising on other websites section below). None of the information collected is combined with any personally identifiable information. For more information on Google cookies, visit the company’s website, or you can control the information they collect.,,

If you take the opportunity to 'share' our content with friends through social networks – such as Facebook and Twitter – you may be sent cookies from these websites. We cannot control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them.

Google Customer Reviews

We use Google Customer Review services to allow our customers to review the products and service we offer. Please click to review the Google Customer Reviews Programme Agreement.

Managing Your Cookies
If cookies aren't enabled on your computer, it will mean that your shopping experience on our website will be limited to browsing and researching; you may not be able to add products to your basket and buy them.
All recent versions of popular browsers give users a level of control over cookies. Users can set their browsers to accept or reject all, or certain cookies. Users can also set their browser to prompt them each time a cookie is offered. The instructions for changing your cookie settings are different for each type and version of browser.
To disable or change the settings of your cookies
If you are not sure of the type and version of browser you use to access the web:
  • For PCs: click on 'Help' at the top of your browser window and select the 'About' option
  • For Macs: with the browser window open, click on the Apple menu and select the 'About' option

Instructions on how to disable or change the settings of cookies on your type and version of browser are available, click on  Instructions to find out how to delete and manage cookies for more information. 

Personalised advertising on other websites (Google)
This type of advertising is designed to show you products and ads based on what you have viewed on this website. These advertisements are presented to you by our partners when you visit other websites, including Google. The adverts may highlight alternative products as well as products deemed relevant to your browsing history. The technology behind these adverts is based on cookies.

Your privacy
Please be assured that the data contained in the cookie used in these adverts is completely anonymous and doesn't contain any of your personal details.  We also work with Google to place adverts in a similar way on sites, in their search engine and on Youtube – you can see more information about their use of data here.

Disabling these adverts
We would like to continue to display content that is relevant to you; however, you can choose to opt out of this type of advertising permanently by updating your setting at (for Google).
Please note that if you also delete your cookies as well as choosing to opt out, we will no longer know that you've opted out, so the banners from Google may reappear when you visit other selected websites.

You may also wish to visit the Your Online Choices website to learn more about the cookies on your device set by other companies, and opt out of them if you wish.

Do Not Track
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:
GudFur Ltd, 61 Bridge Street, Kington, Herefordshire, HR5 3DJ United Kingdom

Last updated: October 2021