About Us

About us main banner

Hi there, I am personally honoured that you took the time to find out more about us. There is an abundance of choice out there but you chose us, and it means a great deal to us that you have.  Firstly let me explain our name - “Gud” simply stands for “Good” and “Fur”, whilst a play on words for your four legged friend’s coat, simply means “For”. Good For your dog or cat = GudFur. This is what our brand ethos and core values are being built on.
So, let us start at the beginning, we are a very small family run business and we believe in building customer relations and not just sales. This might sound daft to most people and big organisations but we, like a few other suppliers in the market, really do care about your pets. There is nothing more distressing than seeing your cat hurt and unwilling to jump onto the sofa because of an injury or something more serious or stroking the hind legs of your dog only to hear them let out a loud yelp or seeing them struggle to get up from their beds. We have spent a great deal of time sourcing and researching natural supplements that are easy to administer, without any stress for your pets or you. Everything we sell we use on our own pets BUT we do not sell miracle supplements and our supplements do not work immediately; they take time. We can guarantee that it will work for all pets, however if you persevere with our supplements and you do not see the benefits please let us know. Your dogs and cats are not just a pet they are part of the family and we want to improve the lives of all cats and dogs so that they can walk, run, climb, jump and play to their hearts’ content.
We want to change the way pet owners feel about supplements and work with all our customers to help drive innovation and support for pet owners across the UK. We are glad that you found us, and hope you will join our community, share stories and reviews with us so that we may continue growing and supporting all loving pet owners!

Our Mission

Our mission banner on the about us page

We want to change the way in which pet owners feel about supplements and provide products for pet lovers who care for the health and happiness of their cat or dog. Our aim is to make sure every cat and dog lives an active life, no matter what their size or shape. We understand that the bond between humans and their pets is not just good for human health, it can also help build a community.

We would love to create a genuine community of pet loving customers who love the products we sell and love sharing their experiences and interactions with us. Each pet has a story to share, and we would love to hear yours.

Our Product

Our Product on the about us page banner

All our products are manufactured in the UK and formulated without compromise, using only the finest ingredients from an approved and accredited network of trusted suppliers, to ensure ultimate product quality and performance.

There are zero added fillers, bulkers or unnecessary ingredients in our products.